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Do I name my firm Architect, Architects, or Architecture?

Background:

ARB qualified architect - 10 years post part 3

I am setting up a new practice at the moment and on the verge of securing a number of sizable jobs. If I secure more than one I will need to employ staff soon.

Initially I wish to set up as a sole trader (can still employ) to hit the ground running.

XXX Architect - sounds too small. Even though I am only one I hope to be more very soon. XXX Architects - can't use the plural unless I employ a fully qualified architect. The guy I want to hire is a part 2. XXX Architecture - could be 1, could be 200 but does it imply that it is a company run by non-architects?

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matthew jackson

I don't think it really matters, the general public don't see things in the way we Architects do. We look at each other's practice names a may snub one or two but does the name of your practice make a consumer question your talent.

I know of practices which don't even have Architect, Architects or Architecture in their name! How about Design or Sustainable Solutions or Sustainable Design or Architectural Design or ......... I can go on and on ....

Not sure if that helps or is just me babbling on!

http://bit.ly/CAD4MAC

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